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Hicham TAHIRI is a seasoned technology entrepreneur with over a decade of experience in various roles within the tech industry. As Co-Founder and CEO of Smartly.AI since January 2012, Hicham focuses on creating natural and intuitive interactions with technology. Prior to this, Hicham served as a Business Analyst at Cap Digital, fostering business opportunities in the digital ecosystem for the connected car and robotics sectors. Hicham's technical expertise was developed as an Embedded Systems Engineer at Parrot, where significant contributions led to the successful launch of speech-based interfaces for automobiles, achieving over 5 million units sold annually. Earlier experience includes developing telecommunications solutions for CNES. Hicham holds multiple degrees, including an MSc in Electronics - Computer Science from École des Mines de Saint-Étienne and a degree in Entrepreneurship/Economics from Télécom Paris.