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Emma Roberts has a diverse work experience spanning multiple industries. Emma began their career at Shoot Experience as a Creative Assistant for Photography Creative Events. Emma then worked at Endemol as an IP Rights Assistant & Data Researcher before moving on to Love Productions as a Production Manager for the show "Baby Borrowers on Holiday" on CHANNEL 5. Emma also had roles at the BBC, where they worked as a Production Coordinator, Assistant to the Head of Entertainment, Executive Editor of Ents & Head of Ents Development, Assistant Producer for Red Button Glastonbury & Reading Festival, and Broadcast Assistant for various shows.

In 2011, Emma joined Universal Music UK's Digital Marketing & E-Commerce Department as an Assistant, where they worked closely with the D2C Operations Manager and was involved in logistics for artist album campaigns. Emma later transitioned to the role of E-commerce Account Executive, managing day-to-day operations and troubleshooting website issues. Emma also served as the E-commerce Operations Manager for Universal UK, overseeing supply chain and warehouse processes.

Emma's experience in the music industry continued at Universal Music Group, where they were the Senior E-commerce Manager for Virgin EMI, PURE Radio, Monster Headphones, UMTV, and eBay. In this role, they developed and implemented e-commerce strategies to drive profitability and worked closely with the label's digital and marketing departments. Emma also served as the E-commerce Label Account Manager for Island Records, Monster Products (UK & Europe), UMTV, and eBay, where they managed store operations and ensured product availability.

At Fender Musical Instruments Corporation, Emma was the Online Sales Manager Consultant for the EMEA region, leading the strategy and development of the Fender Play App subscription service.

Emma's involvement in the arts and culture sector includes working as a Tech Champion for eCommerce & Merchandising at Arts Council England, where they supported the digital maturity of organizations in the sector. Currently, they are the Head of eCommerce at Smartify, responsible for launching a new eCommerce marketplace for the Smartify museum app, focusing on content-led commerce and building partnerships with museums and suppliers.

Throughout their career, Emma has demonstrated strong skills in eCommerce, new business development, account management, and digital marketing, particularly in the music industry. Emma is a clear and confident communicator with a strong understanding of commercial operations.

Emma Roberts attended the University of East London from 2004 to 2007, where they obtained a BA HONS Degree in Media with a 2:1 grade. Prior to that, they attended Amberfield School, but there is no specific information regarding the duration of their time there or any degrees or fields of study they pursued.