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Rui Pereira has a diverse work experience spanning over several companies and roles. Rui began their career in 1998 as a Técnico de Marketing at Pamésa Consultores. In 1999, they joined Dun and Bradstreet as a Business Development professional. In 2002, Rui moved to Organtex where they served as an Account Supervisor until 2004, after which they became a Compliance Manager until 2008. From 2008 to 2014, Rui worked as a Sales Director at Juvenal Cork, and from 2014 to 2020, they held the same position at R.Cork. Currently, they are at Smartex.ai, where they started in 2020 as the Head of Business Development and later became the VP of Sales in September 2022.

Rui Pereira pursued their education at the University of Lisbon from 1994 to 1999, where they obtained a degree in Management. Additionally, in 1995 and 1996, they attended Ghent University, where they studied Business Administration and Management, focusing on General Management.