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Ryan Archer is an experienced professional in product strategy, digital growth, and analytics, currently serving as a Product Strategy & SEO Specialist at SmarterTravel Thailand since February 2024. Previously, Ryan held the position of Head of Digital Growth & Analytics at True Digital Group, where transformative initiatives and data analytics drove business growth. Past roles include Senior Product Manager at Kaidee, where engagement and retention improved significantly, and various digital marketing and development positions at True Corporation, Coolwebs, Griffith University, and Queensland University of Technology. Ryan holds multiple degrees, including an MBA in Global Business Management from Thammasat University and a Master of Business in International Business from QUT.