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Vida Roozen has extensive work experience in various senior leadership roles. Vida is currently serving as the Chief Operating Officer at Smarter since August 2022. Prior to this, they worked as the SVP - Client Accounts at BDS Connected Solutions, LLC. from April 2021 to June 2022. Vida's longest tenure was at Creative Channel, where they held the position of SVP, Clients & Operations from March 2014 to April 2021. In their role, they managed program development, market-activating strategies, and retail sales for partner brands. Before that, they served as the VP & GM Field Marketing Solutions Group at Creative Channel Services from 2011 to 2014. Vida was responsible for program development, market strategies, and retail sales growth during this time. Vida started their career at CCS as the Director, Strategic Accounts from 2008 to 2011, where they managed sales and developed relationships with clients. Prior to that, Vida worked at Creative Channel Services in various roles, including Sr. Manager, Client Development, Client Development Manager, and Account Manager, New Business Sales, from 1998 to 2007. In these roles, they oversaw account stability, developed business plans, and identified new business opportunities.

Vida Roozen's education history includes attending Babson College. However, no specific details regarding the degree name or field of study are provided.