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Laurent Simonin began their career in 1994 as a Corporate Financial Controller at Saatchi & Saatchi. In 1997, they moved to Publicis as CFO. In 1999, they took a role as Finances - Terre Neuve at inVentiv Health. In 2002, they founded Avisio Solutions. In 2005, they became CFO at NEXTEDIA. In 2013, they assumed the role of Senior Managing Partner at NOVANCES. In 2015, they became CEO of Smart Traffik, and later CEO of USA Operations. In their roles, they have addressed the challenges of Retailers and Brands as data collection increases exponentially, as well as the need to view online and offline channels as inseparable from one another.

Laurent Simonin attended Universit\u00e9 Paris-Est Cr\u00e9teil (UPEC) from 1989 to 1993 and obtained a DESS degree in Contr\u00f4le de Gestion.