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Ruben van Doorn is the Fleet Electrification Coalition lead at Smart Freight Centre. Ruben is also the founder of Vistratex, providing strategy development and sustainable business solutions. With experience as the Director of Strategy & Operations at MG Motor Europe and Managing Director at Innimo, Ruben has a strong background in sustainable mobility solutions. Ruben also owns Broader Scope, offering freelance interim management and sustainability advisory services. Their expertise includes leading initiatives for electric vehicles and circular solutions, as well as overseeing global climate change programmes at TNT Express. Ruben holds a MSc in General Management from Nyenrode Business University and a BA in Commercial Economics from Inholland University of Applied Sciences.