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Martin R. Fernandez has over 20 years of work experience in the creative field. Martin R. is currently the Director of Brand & Creative at Smart & Final, where they lead brand development and creates visual policies and branding guidelines. Prior to this, they held the role of Senior Creative Manager at Smart & Final, working on assignments for the parent company CHEDRAUI USA and its subsidiaries nationwide.

Before joining Smart & Final, Martin worked at INQBRANDS, INC. for 6 years, starting as a Senior Graphic Designer and eventually becoming the Manager of Marketing and Creative Services. Martin R. also had experience as the Manager of Creative Services at INQBRANDS, INC. and as a Lead Graphic Designer at 4over, Inc.

Earlier in their career, Martin gained valuable experience as an Ads Quality Evaluator at WorkforceLogic and as an Editor at Nuestra Gente Magazine. Martin R. also held positions at Isografica Imagen, Dfy Media- Luminosos Dofrey, Rodiser, and Troco6, where they worked as a graphic designer and project manager.

Overall, Martin R. Fernandez has a diverse background in graphic design, creative services management, and brand development across various industries.

Martin R. Fernandez has a solid education background in marketing and fine and studio arts. Martin R. holds a Marketing Analytics Certificate from Cornell University. In addition, they obtained a Master's degree in Marketing from Universidad Intercontinental de la Empresa in 2007 and a Bachelor's degree in Fine and Studio Arts from Universidade de Vigo in 2003. Martin has also pursued additional certifications in digital advertising and photography for graphic designers, including the Google Ads Search Certification and Advertising on Facebook certification obtained in 2019 and 2020 respectively.