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Bettina Stickel has a diverse work experience in various roles and industries. In their most recent position at Smart Digital GmbH, they were involved in business development, new business, and sales enablement. Prior to that, Bettina worked as a meetings coach, helping participants engage in more productive and interactive meetings. Bettina also worked as a freelancer, specializing in sales development and coaching for startups and small businesses. Additionally, Bettina held positions at intension GmbH, where they served as the Head of New Business Sales and a member of the leadership team, focusing on new business sales and marketing. Bettina also worked in business development at engelhardt softwareentwicklung GmbH. Before that, Bettina worked as an Account Manager at PeopleDoc GmbH and Avantgarde Experts, where they achieved significant success in building new skill areas and reaching sales targets.

Bettina Stickel has a Bachelor's degree in Mediazione Linguistica from Università degli Studi di Udine. Bettina also has experience studying British and American Studies / Italienische Studien at Universität Konstanz, although no specific degree is mentioned for this field of study.