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Katie Wilmoth has been Director of Marketing Communications since 2012. During her 18 year tenure with the company she's been key in developing marketing and communication strategies to promote growth for the company, agency partners, and carrier partners alike. She first joined Smart Choice® part-time in 2004 in the accounting department, eventually joining the company full time in 2005 when she was named Managing Editor of Smart Choice Magazine. Katie currently supervises all content development, recruiting and lead nurturing programs, and carrier and agency communication efforts. She also serves as a liaison to carrier partners - developing marketing strategies for product launches and promotions.