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Vanessa Scheufler is a seasoned professional in product strategy and growth consultancy with a robust background in marketing and project management. Currently serving as a Senior Product Strategist and SEA Growth Consultant at Smarketer GmbH since August 2020, Vanessa has previously contributed as a Project Assistant at tti Technologietransfer und Innovationsförderung Magdeburg GmbH, where responsibilities included data analysis, creating presentations for international partners, and developing social media strategies. An active member and project leader at the Studentische Organisation für Marketing e.V. and a research assistant for the ELLIPSE project at Otto-von-Guericke University Magdeburg, Vanessa holds a Master of Science in Marketing and a Bachelor of Science in Business Administration from the same institution.