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Paul Willrodt is the Head of Business Intelligence at Smarketer GmbH since October 2023, previously serving as Head of Business Intelligence at alanta health group GmbH where responsibilities included developing a data strategy, enhancing data culture, and restructuring the BI department. Prior to this role, Paul was the Teamlead Business Intelligence at ZytoService Deutschland GmbH, overseeing the establishment of a BI & Analytics team and a Data Warehouse. Paul’s career began as a Data Analyst, focusing on data storage, analysis, and reporting. Educational qualifications include a Master of Science in Economics and a Bachelor of Science in both Economics and Business Mathematics from the University of Hamburg and Technische Universität Berlin, respectively, alongside a professional certification in Business Analytics from NORDAKADEMIE Graduate School.