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Sourav Kundu is an experienced marketing professional with a strong background in strategic partnerships, performance marketing, and user engagement. Currently serving as General Manager of Marketing at smallcase since November 2020, Sourav leads initiatives in engagement, conversion rate optimization, and cross-selling, following a role as Senior Marketing Manager that focused on enhancing user lifetime value through martech analytics. Prior experience includes positions at HNAK.com, where Sourav managed product marketing and oversaw a significant budget, and Kirusa, where responsibilities encompassed 360-degree product marketing and user acquisition strategies in multiple regions. Sourav holds a Master of Computer Applications from Vellore Institute of Technology and a Bachelor of Science in Computer Science from the University of Calcutta.