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Luca Lorenzini has a diverse and extensive work experience in the advertising industry. Luca co-founded SMALL in 2019 and served as the Executive Creative Director. In 2020, they became a Founding Partner at by The Network, a global network of independent agencies. Prior to that, they worked at Publicis as the EVP and Executive Creative Director from 2016 to 2018. Luca was also associated with Saatchi & Saatchi, where they held various roles including Global Creative Director and Creative Director, and achieved significant success, winning numerous prestigious awards. Additionally, they worked as a Copywriter at Young & Rubicam, Gruppo Roncaglia, and Ad Maiora at earlier stages of their career.

Luca Lorenzini attended Università degli Studi di Siena from 1995 to 2001, where they obtained a Laurea degree in Scienze della Comunicazione.