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Aline Moulin holds extensive experience in CRM and data management, currently serving as the Responsable Parcours Client et Data at SMALA since October 2022, focusing on CRM strategy, customer journey optimization, and database management. Prior to this role, Aline was a Product Owner and Senior CRM Project Manager at BETC FULLSIX from February 2017 to October 2022, overseeing the development of campaign orchestration products and managing CRM projects for international clients. Aline's career began with various communication roles, including Chargée de communication at Monoprix and assistant positions at Crédit Agricole Centre Loire. Aline holds multiple master's degrees in Communication from ECS and Infocom - Université Lille 3, along with a licentiate degree in Information Communication Culture.