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Alice Laporte is an accomplished marketing and communication professional with extensive experience in digital marketing, brand activation, and strategic communication. Currently serving as Directrice marketing & communication at SMALA since May 2022, Alice focuses on growth, acquisition, e-commerce, CRM, branding, and communication. Prior to this role, Alice held multiple positions at Balzac Paris from December 2017 to May 2022, including Head of Activation Marketing & Digital, where leadership of a seven-member team and management of digital brand activation were key responsibilities. Earlier experience includes roles at Sisley Paris, where Alice contributed to digital marketing and content strategy, and internships at BETC and Publicis, emphasizing client campaign management and strategic planning. Alice holds a Grande école degree in Management from KEDGE Business School, complemented by an academic exchange at Tecnológico de Monterrey.