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Lenka Knezova has extensive experience in programmatic sales and business development, currently serving as Head of Programmatic Supply at Smadex since June 2014, after holding positions as Programmatic Sales Director EMEA/CIS and Business Development Director. Prior to Smadex, Lenka worked at GE Money Bank in the Czech Republic from May 2010 to April 2014 as a Relationship Manager, focusing on managing and acquiring business partners for the loyalty scheme "bene+". Additional roles include Marketing Director at MEXX Reality, Marketing Manager at Philips, and Marketing Manager and Partner Information Manager at Hewlett-Packard. Lenka Knezova holds a degree from Prague University of Economics and Business, completed between 1999 and 2005.