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Sierra Haager is a Project Manager at Sleepless Media since 2021. Prior to this, they were the Founder and Account Manager of Public Display PR, a boutique publicity firm dedicated to serving independent record labels, management firms, and artists, from 2013 to 2018. In this role, they managed client accounts and lead generation, established roadmaps and budgets for client campaigns, and coordinated the strategic scheduling of content and media placements. From 2012 to 2018, they were the Studio Manager at Studio SQ, where they served the higher goal of building a relationship between the studio and the regional music community. Sierra conducted artist outreach, hosted promotional studio events, and populated the studio's website and social channels with compelling recording-centric content. Additionally, they acted as the main point of contact for artists. From 2018 to 2021, they were the Artist Manager at Silver Morning Management.

The New York Times

The New York Times is an American newspaper based in New York City with worldwide influence and readership. Founded in 1851, the paper has won 127 Pulitzer Prizes, more than any other newspaper. The Times is ranked 17th in the world by circulation and 2nd in the U.S.

The Times is published seven days a week and is well known for its rich content, including news, opinion, arts and entertainment coverage, as well as its award-winning investigative reporting. The paper's online edition, NYTimes.com, has become one of the most visited news sites in the world, with more than 30 million unique visitors per month. The Times also publishes the International New York Times, a global edition of the paper, as well as The New York Times Magazine, The New York Times Book Review, The New York Times Sunday Magazine, and T: The New York Times Style Magazine.