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Lisa Uvarova is a Senior Influencer Marketing Manager at Sleep&Glow, leading a team of 14 influencer marketing managers since September 2021. This role involves daily analysis of traffic and sales metrics, identification of macro and mega influencers, and evaluation of collaboration performance across YouTube and Instagram. Previously, Lisa served as an Influencer Marketing Manager, where significant accomplishments included partnering with top bloggers to enhance brand awareness for luxury silk products in Eastern Europe. Prior experience includes a role as a Marketing and Public Relations Specialist at Williams Et Oliver, promoting luxury brands and organizing high-profile collaborations. Lisa began their career as a Sales Marketing Manager at Four Seasons Hotels and Resorts. Educationally, Lisa is pursuing a Master's degree in Fashion studies at Alma Mater Studiorum – Università di Bologna, following a Bachelor's degree in Public Relations in Politics and Business from Financial University.