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Graciela (Aguilera) Fenton is a seasoned ecommerce professional with extensive experience in managing online retail strategies and operations. Currently serving as Senior Manager Ecommerce at Sleep Number Corporation since June 2017, Graciela has previously held key ecommerce roles at Bluestem Brands, Inc., where responsibilities included overseeing enterprise retail taxonomies, search optimization, and product content governance. Earlier roles at Gettington.com involved leading site operations and web merchandising to enhance customer experience. Graciela also has a background as a Project Manager at UNO Hispanic Branding and various positions at Target.com. Graciela holds a Bachelor’s degree in Marketing and International Business from the University of Wisconsin-La Crosse.