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Dominic Berry is a Lead UX Strategist for Digital Technology at Schlumberger since September 2016, focusing on developing innovative digital solutions for industrial decarbonization. Prior to this role, Dominic held various positions at United Airlines from July 2006 to September 2016, including Sr. UX Researcher & Strategist and User Experience Architect. Dominic also contributed to the Mental Model Project during the merger of Continental and United Airlines. Earlier experience includes work as a UX Specialist at Continental/United Airlines and as Chief Multimedia Designer/Developer at Universal Computer Systems from 2001 to 2006.