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Caroline Abrams is an experienced marketing and sponsorship strategy professional currently serving as Associate Director of Sponsorship Strategy at Octagon and Director of Marketing at Skywell, a climate-tech startup focused on sustainable water solutions. Previously, Abrams worked as Fan Engagement and Sponsorship Activation Lead Producer for Teton Ridge, managing a significant budget and coordinating sponsor activations. At the National Basketball Association (NBA), contributions included launching the NBA's first global partnership and leading projects that integrated digital fan engagement and social responsibility initiatives. Early career experiences include roles in research and brand management, with an academic foundation in Sport Management from the University of Michigan.