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Daria Shchepoteva is an experienced digital marketing professional with a strong focus on PPC (pay-per-click) advertising. Currently serving as the Head of the PPC Department at Skylum since February 2022, Daria also held the position of Digital Marketing Manager at the company. Previous roles include Head of PPC Department and PPC specialist at ALCORA GROUP from April 2019 to January 2022, alongside similar PPC specialist positions at Target Media Group Ukraine, Livepage, and Bigbrand. Daria began a career in advertising as an Advertising Manager at SILTA GROUP from January 2016 to November 2017. Daria Shchepoteva holds a Specialist degree in Advertising and Public Relations from Dnipropetrovs'kij Nacional'nij Universitet, completed in 2015.