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Illi Edry is a seasoned entrepreneur and strategist with extensive experience in various sectors, including technology, marketing, and pet wellness. As the CEO and Story Strategist of Exitory since 2012, Illi has guided over 200 companies in developing compelling fundraising and brand narratives. Current roles include Board Member at Vetted Pet Health, Partner at Skylimit, Strategic Advisory CMO at Bright Way Vision Ltd., and Founder of SoulWork. Illi's past positions include advisory roles at Texel and significant contributions at Microsoft and Hanoi City's People's Committee. With a Master's degree in Marketing Management from Middlesex University London and a Bachelor's degree in International Business from SouthEastern University London, Illi Edry combines academic knowledge with practical expertise to drive innovation and growth across diverse industries.