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Amal Ben-Tahra is an experienced professional in digital marketing and CRM, currently serving as Business Unit Manager at L'AGENT X since October 2020. Previous roles include Key Account Manager and Chef de Projet Digital & CRM at the same company, and Chef de Projet Marketing CRM at EPSILON France where strategic communication and data analysis were key responsibilities. Amal began a career in project management with BETC Digital as Junior Project Manager and gained experience in creative copywriting as a Freelance Copywriter with Hercules Transforming Communication. Earlier positions include Project Executive at Havas Prague, managing large client budgets and localization projects, and internship roles in traffic management and administrative support. Amal holds a Specialised Master in Digital Marketing and CRM from IÉSEG School of Management and multiple degrees in Business Administration and Finance.