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Austin Lake has a diverse range of work experience spanning various roles in digital marketing and sales. Their most recent position was as the Assistant Director of Digital Marketing at Liberty University, where they managed digital campaigns on various platforms, oversaw SEM/PPC budgets, and coordinated email marketing for graduate programs. Prior to this, they held roles such as Senior Digital Media Analyst and Coordinator of Resident Recruitment at Liberty University. Austin also worked as a Digital Marketing Manager at 14Forty Marketing & Consulting. Before entering the digital marketing field, Austin gained experience as a Sales and Leasing Consultant at Sheehy Auto Stores and as a Crew Director at Kenbrook Bible Camp. Additionally, they co-owned Simply Candles & Gifts, a local candle-making business. Austin's work experience showcases their expertise in digital marketing, sales, and team management.

Austin Lake obtained a Master of Business Administration (MBA) degree in Business Administration and Management from Liberty University in 2020. Prior to that, they earned an Associate of Arts (AA) degree in Business Administration and Management from the same institution in 2014. In 2010, Austin received a Bachelor of Science (BS) degree in Religion/Religious Studies from Liberty University as well. In terms of certifications, they completed the Platform Certification Course at StackAdapt in March 2023. Austin also obtained various certifications including Google AdWords Certification from Google in January 2018, Hubspot Inbound Certified from HubSpot in July 2017, SEO Fundamentals Exam from SEMrush in September 2018, and Google Analytics Individual Qualification from Google in December 2017.