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Rick Roberts is a seasoned professional with extensive experience in strategy, analysis, and project management, currently serving as the Head of Strategy & Insight at Sky since January 2018. In this role, Rick Roberts leads a team focused on driving strategic change within the 'Big 5 Sales' of Trading by leveraging internal and external data. Prior experience at British Airways spanned various analytical and managerial roles, providing insights to non-airline partners, supporting operations, and enhancing customer service across Europe. Rick Roberts holds a Master of Science in Economic Development and a Bachelor of Science in Geography and Economics from The London School of Economics and Political Science.