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Natalie Hinman serves as the Content Discovery Metadata Manager at Sky, a position held since September 2012, where responsibilities include enhancing sports metadata across various Sky platforms, managing a team, and collaborating on new projects. Prior to this role, Natalie advanced from Metadata Editor to Team Lead within Sky, focusing on program metadata and strategic improvements for content delivery. Experience extends to previous positions in content production, editing, and management at WinkBall and Correspondent Corporation, along with customer service and media research roles early in the career. A Bachelor's degree in Sports Journalism from the University of the Arts London underpins Natalie's expertise in sports content and metadata management.