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Guillermo Pucciano is an experienced professional with a strong background in loyalty programs and marketing. Currently serving as Gerente de Fidelización at SKY Airline since August 2022 and Regional Lead Central and Latin America at Global Loyalty Organisation since May 2023, Guillermo has previously held significant roles at YPF SA, including Gerente de YPF Serviclub, Gerente de Engagement - Marketing, and Jefe de Proyecto from December 2014 to August 2022. Guillermo began a career at Accenture as Associate Manager from October 2007 to December 2014. Guillermo holds a Técnico Electrónico degree from Murialdo, obtained between 2003 and 2005.