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Joe Zerella has extensive experience across a wide range of media, direct marketing, and in-store, and shopper analytics solutions, working with leading consumer brands and retailers.

Before joining SKUx, he served as director of national accounts for Mspark, a leading provider of integrated advertising solutions. He has also held senior positions with Synergistic Marketing and Valassis.

Industry Experience: Consumer Packaged Goods (CPG), Direct Response/DTC, QSR/Restaurants, Financial Services, Communications, Retail.