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Jenny Lathrop Buchar is an experienced digital strategy professional currently serving as the Director of Digital Strategy & Product at Skullcandy Inc., focusing on direct-to-consumer strategies and enhancing consumer experiences across web and applications. With a history of progressive roles at Skullcandy, Jenny has successfully led product management for mobile and desktop applications, directed ecommerce operations, and optimized digital platforms to enhance engagement and profitability. Prior to Skullcandy, Jenny held various administrative positions and was a notable member of the United States Alpine Ski Team, competing internationally. Jenny holds a BSBA in Business Administration and Studio Art from the University of Denver, along with additional training in project management.