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Sonja Bamford has a diverse range of work experience. Sonja started their career at tesa as an International Marketing Intern from June 2010 to June 2011. After that, they moved on to Imperial Brands PLC, where they held various roles over a span of five years. Sonja first worked as a Trade Marketing Analyst from September 2012 to July 2013, followed by being a Market Investment Analyst from August 2013 to February 2015. Sonja then became an Insights & Intelligence Analyst from March 2015 to September 2016, and eventually an Insights & Intelligence Manager from October 2016 to June 2017. Currently, Sonja is working at Skruf Snus AB, where they started in July 2017 as the Head of Cluster Insights & Intelligence - Nordics. Sonja has since been promoted to the role of Insights Lead OND Category and Head of Cluster Insights Nordics as of June 2022.

Sonja Bamford completed their International Baccalaureate degree at Bonn International School from 2000 to 2008. Sonja'sareas of study included English A1 (HL), German B (HL), Economics (HL), Maths (SL), Chemistry (SL), and Visual Arts (SL). Following their secondary education, they pursued a degree in International Management and Modern Languages (German) at the University of Bath from 2008 to 2012. Sonja'sfield of study during this time was Business Administration and Management, General.