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Cirilo Souza is a Senior UX Designer with extensive experience in leading design teams and promoting UX culture across organizations. Currently working for both Apepê and SKR Incorporadora e Construtora since January 2021, Cirilo has successfully designed multiple digital products, enhanced mobile application usability, and contributed to significant user and partner growth by innovating business models. Previously, Cirilo co-founded the startup Blix, specializing in waste tracking and cashback incentives. Cirilo also held positions at Locaweb, Escola SENAI de Informática, eWave do Brasil, BM&FBOVESPA, and Union IT, accumulating a robust background in UX design, user research, and infrastructure support. Education includes an MBA in Technology and Innovation from FATEC-SP and a Bachelor's in Internet Systems from FIAP, complemented by an Entrepreneurship Program at Babson College.