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Søren Lundby has a strong background in sales and management. Søren is currently the Chief Sales Officer (CSO) at SKOV A/S, a position they have held since August 2020. Prior to this, they served as the Managing Director at SKOV Asia Ltd from October 2016 to August 2020. Before joining SKOV Asia Ltd, Søren worked at SKOV A/S as a Regional Sales Manager from February 2013 to September 2016. Earlier in their career, they held the position of Senior Sales Manager at GEA Farm Technologies Mullerup A/S from February 2004 to January 2013. Søren also worked as an Area Sales Manager at both W Domino A/S from February 2001 to January 2004 and LMG Stål A/S from August 1994 to January 2001.

Søren Lundby received their Bachelor's degree from Copenhagen Business School in 2000. Søren then went on to earn their Master of Business Administration (M.B.A.) from Syddansk Universitet - University of Southern Denmark, completing their studies between 2014 and 2016. The specific field of study for both degrees is not provided. Additionally, there is a mention of a period of time spent at Skive, but no further details are given about the nature or duration of this educational experience.