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Gabriela Farias is an experienced professional in web marketing and social media management, currently serving as Country Manager for South America and Spain at Skores since August 2018, where responsibilities include analyzing the Latin American market, implementing SEO best practices, content creation, and establishing KPIs. Previously, Gabriela held roles such as Social Media Manager at TIERRAS DEL INCA, where responsibilities encompassed communication planning, and Manager and Web Analyst positions at AGENCE TNO and BrandCom VE, focusing on website creation and social media management. Gabriela's expertise in audiovisual production was demonstrated at teleSUR English, where the role involved supervising audiovisual works and organizing broadcasts. Academic qualifications include a Master's degree in Webmarketing and Social Media from Digital College and a Bachelor's degree in Communication from Universidad 'Santa Mar¨ªa', augmented by a diploma in French language and civilization from Universit¨¦ Paris Nanterre.