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Olaf Hofmann has a long work experience in the market and communications research field. Olaf started their career in 1995 as the owner of SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG. In 2005, they became the Managing Director of the same company. Prior to this, from 1995 to 2005, they served as the MD of SKOPOS Institut für Markt- und Sozialforschung GmbH.

Olaf Hofmann obtained a Master's degree in Psychology from The University of Bonn, completing their education from 1988 to 1994.