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Veronica Saranz has over 24 years of experience working in various industries. Veronica started their career as a Marketing Manager at SPAR Supermercados in 1997 and later became a Purchasing Manager before leaving the company in 2004. Veronica then worked as a Director of Client Services at LGP Consultores from 2004 to 2010, providing consulting services to SMEs. From 2010 to 2015, they worked as a Country Manager at Prune, helping develop the company in Chile, coordinating business operations and relationships with key stakeholders. Veronica served as a Country Manager at PANDORA from 2016 to 2018, responsible for start-up and brand positioning in Chile, Peru, Paraguay, Colombia, and Ecuador. In 2018, they founded Empower-Latam, where they serve as the CEO. Currently, they are the Board Director at Cambridge Business Association and serves as the Co-Founder and CBO of Skopa. Veronica also previously worked as a Forum Leader at Renaissance Executive Forums from 2019 to 2021 before leaving the company.

Veronica Saranz obtained a Bachelor's degree in Business Administration with a focus on International Trade from Universidad Blas Pascal. Veronica later pursued a Master's degree in Business Administration from Universidad Católica de Córdoba.