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Weike Xia is a Market Research Manager at SKIM, where responsibilities have included roles such as Senior Market Research Analyst and Market Research Analyst, primarily focusing on healthcare analytics since November 2020. Prior to this, Weike Xia completed a PhD at Swansea University, researching avoidance behavior and fear extinction under the supervision of Dr. Simon Dymond, while also serving as a Teaching Assistant for undergraduate statistics and conditioning seminars. Earlier research internships included projects at King's College London, Universiteit Utrecht, and the Netherlands Institute for Neuroscience, involving the development of cognitive models and experimental studies. Weike Xia's academic background includes a Master's in Cognitive Neuroscience from Utrecht University and a Bachelor's in the same field from the University of Amsterdam.