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Andrew Shibata is a Senior Market Research Analyst at SKIM, specializing in menu-based conjoint analysis, portfolio pricing optimization, and brand positioning strategy since August 2021. Prior experience includes roles as a Market Research Analyst focusing on consumer insights in consumer technology, as well as a Graduate Student Researcher at the Language Acquisition and Sound Recognition Laboratory, where research centered on phonological learning and second dialect acquisition. Andrew’s academic background includes a Bachelor's degree in Statistics, Cognitive Science, and Linguistics from the University of California, Berkeley, and a Master's degree in Cognitive Science from UC San Diego. Additional experience encompasses leadership in research teams, undergraduate instruction in cult films, community management for virtual reality training, and participation in various research laboratories addressing topics in language, cognition, and visual neuroscience.