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Aljona Melzel is an experienced research professional with a focus on technological innovation and consumer technologies. Currently serving as Associate Director at SKIM since March 2021, Melzel previously held the position of Senior Research Manager. Prior roles include Senior Account Manager at mindline (September 2015 - February 2021) and Senior Research Consultant, where expertise in quantitative research methods, conjoint analysis, market segmentation, and innovation research was developed. Additional experience includes working as a Profiling Consultant at MassineScheffer & Company GmbH, a Scientific Employee at Fraunhofer Heinrich Hertz Institute HHI, and a Student Employee at MAN Diesel & Turbo. Melzel began a career in market research with a practicum at TNS Infratest. Academic qualifications include a Master’s degree in Wirtschaftspsychologie from Hochschule für angewandtes Management and a Bachelor’s degree in BWL from Hochschule für Technik und Wirtschaft Berlin.