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James Coddinton is the current founder and CEO of SkillsVR. Prior to this, they were the CEO of NZSki Limited from May 2007 to August 2013. Under their leadership, 1500 staff delivered world-class snow sport experiences. Before that, they were the CEO of The Vetservice Group from March 2000 to May 2007. In this role, they led a dynamic group of people to create value for franchise owners, partners, customers, and shareholders.

James Coddinton's educational career began with him completing a Bachelor of Physical Education at the University of Otago. After this, they went on to study Exercise Physiology at Palmerston North Boys High School.