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Floria Bersani is an experienced professional in strategic business management and digital project execution. Currently serving as Strategy Director at Sketchin since May 2022, Floria leads business strategy projects, oversees client needs, and plays a key role in business development and contract negotiation. Prior experience includes a position as Digital Project and Product Manager at Mondadori, managing digital properties for key magazine websites from January 2011 to July 2022, and serving as Senior Consultant at Reply S.p.A from October 2005 to January 2011, where project management of mobile VAS and advertising initiatives was conducted. Earlier experience at Getronics from 2000 to 2005 encompassed various roles, including Senior Consultant and Business Analyst, focused on workflow management solutions and process optimization across multiple industries. Floria holds a degree from Università di Pavia.