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Jen McKinnon is an experienced marketing professional currently serving as Head of Marketing (Acting) and Director of Brand and Content at Sked Social since January 2024. As a Marketing Strategy Consultant for Jen McKinnon Creative, since November 2016, significant contributions include marketing audits and lead generation campaigns. Previous roles include Video Marketing Manager at Envato, where Jen led video marketing strategy, and Managing roles at K Productions and Spears Entertainment, successfully building brand awareness and managing marketing strategies for theatrical productions. Jen has extensive experience in marketing communications across various companies, including WME Australia and Netregistry, demonstrating expertise in content creation, strategic planning, and video marketing while maintaining a commitment to theatre criticism and writing for publications such as Theatre People and Women in Digital. With a strong educational background including degrees from RMIT University and the University of Melbourne, Jen has cultivated a multifaceted skillset in marketing, advertising, and digital content.