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Brian Sanchez is an experienced professional in digital analytics and customer relationship management, currently serving as the Director of Global Business Insights - Digital Analytics at Skechers since January 2011. With a strong background that includes roles as Senior Manager and CRM Program Manager at the same company, Brian has developed and executed strategies to enhance customer engagement and drive sales through various marketing channels. Prior to Skechers, Brian managed CRM and email marketing at Sony Pictures Imageworks Interactive and served as Senior Marketing Manager at Fanscape, specializing in new media marketing campaigns. Early career experiences include roles at Warner Bros. Records and Interscope Records, supporting marketing and publicity efforts. Brian holds a Bachelor of Science degree in Business Administration with a focus on Marketing from USC Marshall School of Business.