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Adrian Ferrero is a VP Digital Marketing currently working at Skechers, focusing on scaling the online direct-to-consumer business in Europe. Prior to this role, Adrian worked as a Digital Marketing & Customer Experience Director at VF Corporation for iconic brands like The North Face and Timberland. With a background in leading digital marketing globally for Procter & Gamble's professional hair care, Adrian has a strong track record in optimizing digital strategies and customer experiences. Additionally, Adrian has experience in international sales and marketing, as well as quality management and design restructuring. Adrian holds an MBA in Business Administration from IMD and a Master's degree in Industrial & Mechanical Engineering from Universidad de la República.