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Sara Ginal has had extensive experience in the field of marketing and search analytics. Sara currently serves as the Expert Services Global Lead for Retail Media & Search at Skai since September 2020. Prior to this, they worked as the VP, Director at Digitas North America from November 2019 to September 2020. Sara also held the role of VP, Director for Search and Ecommerce Marketing at Starcom from June 2018 to November 2019.

Sara's earlier work experience includes roles such as Client Success Group Lead and Client Success Director at Skai, where they managed a team of Paid Search, Amazon, and Pinterest Client Success Managers and served as the liaison between the Kenshoo Product team and the Client Success Team. Sara also worked as the Director of Analytics & Search Marketing at Restaurant.Com, where they managed all Paid Search efforts and grew the paid search revenue.

Before that, Sara served as an Associate Director of Project Management & Analytics at Resolution Media and as a Senior Marketing Analyst at InfoWorks. Sara began their career as a Media Buyer at Young & Rubicam.

Sara Ginal holds a Master of Science in Integrated Marketing Communications (MS-IMC) from Northwestern University, with a focus on Direct, Database & E-Commerce Marketing. Sara also has a Bachelor of Science in Business Administration (BSBA) from Drake University, with a concentration in Marketing & Finance. In addition, Sara obtained certification in Amazon Sponsored ads accreditation from Amazon in 2019.