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Nich brings over a decade of experience in digital advertising, Ecommerce, and retail marketing technology in venture-backed startups in Seattle. Nich spent the majority of his ad-tech career helping grow companies like AdReady and the Amazon-integrator, Mercent Corp., now a division of CommerceHub. Building on expertise developed integrating major brands and retailers onto Amazonā€™s Marketplace at Mercent Corp., Nich started an Amazon Consulting firm helping brands run their businesses and advertising on Amazonā€™s complex marketplace. Later, after launching his own brand on Amazon, Nich joined forces with BuyBoxExperts to lead their Amazon Advertising business, supporting top-tier brandsā€™ PPC and DSP efforts on Amazon. Nich joined Skaiā„¢ to help lead the Ecommerce business unit, pointing the industry-leading search technology toward the erupting Retail Advertising opportunity. Nich holds a BA in Music Theory and History from Whitman College.