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Sid Betala is a seasoned entrepreneur and business leader with extensive experience in various sectors. Currently serving as CEO and Co-Founder of Skai Lama since April 2022, Sid focuses on enhancing Direct To Consumer brands' Average Order Value (AOV), retention, and conversions. As Co-Founder of Zura Ventures and host of The Indian Dream Podcast, Sid emphasizes building E-Commerce SaaS and supporting bootstrapped businesses. Previous roles include Head of Channel Sales at OfBusiness, Co-Founder of Clean Harvest, and Enterprise Customer Success at Belong.co. Early career milestones include positions at PwC as a Senior Associate and Teaching Assistant roles at the University of Southern California. Sid holds an M.S. in Engineering Management and an MBA in Entrepreneurship & Strategic Marketing.