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Irena Pencheva has extensive experience in social media management and content creation, currently serving as the Head of Social Media at SK Gaming GmbH & Co. KG since April 2012. In this role, Irena oversees social media scheduling, content development, and community management across various platforms, in addition to coordinating projects with franchise league partners and managing the social media staff. Prior to this position, Irena transitioned from Writer to Editor-in-Chief at Leaguepedia and contributed as a Copyeditor at Leaguepedia and Features Writer at onGamers. Irena holds a Bachelor's degree in Logistics, Materials, and Supply Chain Management from the University of National and World Economy.