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Friederike Reichenberger currently serves as the CHRO and President of People & Culture at SIXT, a position held since November 2013, during which time Friederike has progressed through various leadership roles in Global People Management and Operational People Management. Prior to joining SIXT, Friederike worked at Conrad Electronic SE as Stellvertr. Leitung Personalmanagement from July 2011 to October 2013, and at Breuninger from October 2005 to June 2011 in several HR positions, culminating as Senior HR Business Partner. Academic qualifications include an MBA in Human Resources Management from Fachhochschule Ludwigshafen and Managementakademie Heidelberg, completed between 2008 and 2010, as well as a Bachelor of Arts in Hotelmanagement from Berufsakademie Ravensburg, attained from 2002 to 2005.